How we work
How We Work
A fully managed engagement, from first call to weekly reports. Here's what happens at each stage, who does what, and what you can expect along the way.
From first call to first post
Most brands go live within two weeks. After that, the work compounds week by week.
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Week 0 01
Free audit
We do
- Review your current social channels and content
- Map competitors and the creators your buyers watch
- Spot the formats already winning in your category
You do
- Join a 30-minute call
- Share your goals and any past results
You get
A short audit with your biggest organic opportunities and a rough plan.
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Week 1 02
Strategy and personas
We do
- Design personas that fit your audience
- Write content angles and sample scripts
- Recommend account volume and posting cadence
You do
- Review and approve the plan
- Share brand guidelines, footage and assets
You get
A strategy document, persona profiles and a fixed monthly quote.
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Week 2 03
Launch
We do
- Set up each account on its own phone
- Warm accounts up inside your niche
- Produce and edit the first content batch
You do
- Approve the first batch
- Join your shared Slack channel
You get
Live accounts posting daily, and a strategist you can message any time.
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Ongoing 04
Report and scale
We do
- Post, reply and engage every day
- Remix winning posts and cut what isn't working
- Add accounts behind the formats that perform
You do
- Read the weekly report
- Join a monthly strategy review
You get
Compounding reach, clear numbers every week and a plan that keeps improving.
Who does what
We handle the daily work. You stay in control of the brand.
We handle
- Persona design and voice guides
- Scripts, generation and human editing
- Devices, accounts and daily posting
- Comments, replies and community care
- Trend monitoring and remixing winners
- Weekly reporting and monthly planning
You handle
- Approving the strategy and personas
- Signing off on brand-sensitive content
- Sharing assets, launches and product news
- About an hour a week, mostly in Slack
Your dedicated team
Every client gets the same small group of people from day one.
- 01StrategistYour main contact. Owns the plan, the numbers and your Slack channel.
- 02Persona designerBuilds and protects each character's voice, look and backstory.
- 03EditorsGive every generated post the human finish before it goes live.
- 04Community teamReplies to comments daily and flags anything sensitive to you.
- 05Device operationsKeeps every phone and account healthy and running.
A typical week
Once you're live, every week follows the same rhythm.
- MonReport and plan
Your weekly report lands, and we set the week's priorities.
- TueProduce
Scripts, generation and editing for the next batch.
- WedReview
You see a sample and approve anything brand-sensitive.
- ThuSchedule
Posts are queued across accounts for the days ahead.
- FriTrend sprint
Fast-turnaround posts on whatever is rising in your niche.
What's in your weekly report
Short, specific and focused on what we're changing next.
- ReachViews, followers and reach by account and by persona.
- EngagementWatch time, saves, shares and comments, against last week.
- Top postsThe week's best performers and why we think they worked.
- CostCost per thousand views, compared with your paid channels.
- Next weekWhat we'll scale, change or stop, in plain language.
- RequestsAnything we need from you, kept to a minimum.
Start with a free audit.
Thirty minutes, no obligation. You'll leave with a clear picture of where your organic reach could come from.