FAQ

Questions, Answered

Everything brands usually ask before working with us. Can't find what you need? Ask us directly.

Getting started

What does InfinitySpeed do?

We're a done-for-you organic growth agency. We design creator personas for your audience, produce the content, run the accounts and report on results every week. Your team approves the direction; we do the work.

Who is InfinitySpeed a good fit for?

Consumer brands and apps that sell to a broad audience and want steady organic reach: DTC products, mobile apps, games and subscription services. If your buyers spend time on TikTok or Instagram, we can usually help.

What do you need from us to get started?

A kickoff call, your brand guidelines and any product footage or assets you'd like us to use. After that, we only need your sign-off on the strategy and on any brand-sensitive content.

How fast can we launch?

Most brands see first posts within 10 to 14 days: about a week for strategy and persona design, then a few days for account setup and your first content approval.

How it works

How does an engagement work?

It starts with a free audit call. We then propose personas, content angles and account volume. Once you approve, we set everything up and launch, then report weekly and adjust the plan monthly. See how we work for the full timeline.

How are personas created?

Our persona designers start from your audience research and build characters with a clear voice, routine, look and backstory. You review every persona before it goes live.

Why do you run accounts on real phones?

Each account runs on a dedicated device through the native app, with its own settings and history. That keeps accounts far more stable over time than emulators or unofficial APIs, and every post looks and behaves exactly as it would from a person's phone.

Do we need to manage anything ourselves?

No. There's no software to learn and no logins to handle. You get a dedicated strategist and a shared Slack channel, and you sign off on strategy and any brand-sensitive content.

Content and brand safety

Who approves the content?

You approve the strategy, the personas and a sample of each batch. Anything brand-sensitive, such as product claims, pricing or launches, always comes to you first.

Can you use our existing footage and brand assets?

Yes. Share product shots, b-roll, logos and brand guidelines and we'll blend them into the content so every post stays on-brand.

How do you handle disclosure and platform rules?

Every account follows each platform's community guidelines and the advertising disclosure rules in the markets we post to. Posts that promote your product carry the required disclosure, and AI-generated content is labeled wherever a platform requires it.

What happens if a post gets negative comments?

Our community team checks comments every day, replies in each persona's voice and flags anything sensitive to you the same day.

Pricing and contracts

How is pricing structured?

Engagements are a monthly retainer based on the number of accounts and posting volume. We'll send a fixed quote after your audit call, so there are no surprises.

Is there a minimum term?

Most engagements start with a three-month term, which gives us time to test, learn and scale. After that, plans continue month to month.

Can we pause or cancel?

Yes. After the initial term you can pause or cancel with 30 days' notice.

Do you offer a pilot?

For some brands we run a fixed-fee 30-day pilot with a single success metric, so you can see results before committing to a longer engagement.

Results and reporting

What results can we expect?

Every category is different, so we don't promise specific numbers. We agree clear targets for views, engagement and cost per thousand during the audit and report against them every week. You can see what we've done for other brands in our case studies.

How do you report on performance?

You get a weekly report with views, engagement, top posts and what we're changing next, plus a monthly strategy review with your strategist.

Who owns the content and the accounts?

Your brand assets always stay yours. Content we create for you is licensed for use on your own channels, and account ownership is set out in your agreement. See our terms for details.

Still have questions?

Talk to a strategist. We'll walk you through how an engagement would work for your brand.